- Added a standalone “Admin Experience” for the Shopify Public App with shop impersonation capabilities, reducing CSM troubleshooting time and substantially enhancing first-call resolution rates.
- Built Shopify Checkout Extension that boosted opt-in conversion rates through intuitive UI/UX and streamlined authentication flow.
- Handled critical infrastructure migrations including Sidekiq to AWS SQS job queue architecture and Ruby v3 upgrade for core Rails backend, achieving reduced memory consumption, increased throughput for peak loads, and significant performance improvements with zero downtime deployment.
- Engineered a flexible product bundle organization system enabling brands to customize promotion strategies (full bundles vs. individual components), expanding platform compatibility across diverse product categories and driving repeat purchases for newly onboarded brands.